Discover. Define. Design.
Hello! I am Tomi Lukan
Strategic Product Design Leader
UX & Innovation Expert
Professor
Principles in
practice
With 17+ years of experience designing across complex industries and scalling design teams from scratch, I bring strategic, human-centered mindset for every challenge.
My work is grounded in clarity, system thinking, and a deep commitment to creating meaningful, scalable outcomes - whether I'm guiding a product from zero or elevating a mature team's process.
Design. Strategy.
Impact.
From UX strategy to execution, I partner with teams to shape products that are not only usable, but undeniable.
UX Strategy &
Product
Definition
I help teams clarify user needs, define product direction, and align business goals with experience strategy - turning vague ideas into clear product plans.
AI-Infused
Experience
Design
From prompt UX to AI-driven workflows, I specialize in designing experiences where artificial intelligence adds clarity, not confusion.
End-to-End
UX Research
I lead qualitative and quantitative research initiatives that surface insights, uncover pain points, and guide product decisions - from discovery through validation.
Flows &
Interaction
Design
I turn strategy into structure with intuitive user flows, wireframes, and experience prototypes that form the core of scalable digital products.
Design
Leadership &
Team Scalling
I mentor, coach, and help scale design teams - defining processes, systems, and culture that support long-term creative success.
UX Audits &
Expert
Reviews
I provide deep-dive UX audits for products in progress - identifying usability issues, missed opportunities, and improvements that make an immediate impact.
The journey
so far...
2022 - Now
Lead Product Designer
Symphony Digital
Shaping intelligent, scalable digital products at the intersection of UX, data, and emerging technologies
2022 - Now
Professor
Next University
Bridging theory and practice to cultivate UX leaders who think critically, design intentionally, and drive change.
2017 - 2022
Creative Services Lead
Endava
Build and led the Creative Services team from the ground up - defining structure, processes, and a culture of high-impact delivery.
2012 - 2017
Senior UX Designer
Internet Brands
Part of the core design team behind a pioneering management system - pushing the boundaries in healthcare and legal industries
2010 - 2012
UX / UI Designer
Seavus
Worked on foundational UX patterns and system-level flows for an early-stage mobile OS designed to compete with emerging smartphone platforms.
2007 - 2010
UX/UI Designer
Nextsense
Launched my career designing websites from scratch - where creativity met constraints and set the stage for everything that followed.